Download Free Influence: The Psychology of Persuasion (Collins Business Essentials) Online Book

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By Robert B. Cialdini PhD

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“Classic – a book which people praise and don’t read.” –Mark Twain

Synopsis

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding f...